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04/11/2019

Infographie - Direct to consumer strategy

Customer expectations keep rising as clients want to go through a seamless experience no matter what channel they use : in a shop or online. For many businesses, customer experience is a top priority as it is a strong competitive advantage. However brands selling through distributors encounter many difficulties accessing this advantage because they often lack proximity with their customers and lose them to companies using direct distribution channels. As a result, more and more new businesses and also well established brands apply a Direct To Consumer strategy to launch their products.

Through this infographic, Sia Partners presents benefits that a company can expect from the realisation of a Direct To Consumer strategy, key factors that should not be overlooked before considering to implement this distribution channel and describes good initiatives to imitate to succeed when carrying out a DTC strategy.

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